Wednesday, February 22, 2012

But It Doesn't Affect Me! Really? Read this!


I can't tell you how many young people say and think, "But It Doesn't Affect Me!"  It is the number one issue all parents and teachers must confront, which is why I wrote the book for parents, teachers, and teens by they same name.  My book, "But It Doesn't Affect Me" answers every excuse to prove that our entertainment choices DO affect us.  These examples from last week's Grammy Awards prove the obvious.   We are influenced by our entertainment choices.  

Adele’s six Grammys translated into an immediate spike of 95% of her album 21, which spent its 20th week at No. 1 with sales of 237,000 units. Sales projections for this week, the first full week since the Grammys, indicate that the British singer is on track to sell between 500,000 and 600,000 additional copies. Other beneficiaries of post-Grammy love? Katy Perry and Bon Iver. Perry's bitter post divorce song, "Part of Me," which she performed during the telecast and released the next day is likely to sell 400,000 to 420,000 units in its first full week. Bon Iver's sales, after he won Best New Artist, are up 121%.

Finally, never underestimate the value of good Super Bowl exposure. Chevrolet featured Fun's song (feat. Janelle Mondae),"We Are Young" in one of its commercials, resulting in a 338% surge in sales for the track last week, propelling it from No. 41 to No. 3 on Billboard's Hot 100 Chart. billboard.com, 2/15-17/12; latimes.com 2/13/12; usatoday.com 2/14/12 Reported in Plugged In 2/20/12.

To better understand the influence of the media on today's youth and to equip yourself to answer your teen's excuses order Al's Book But It Doesn't Affect Me! today!


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